Boutique strategic firm for scaling consumer & lifestyle brands — senior marketing leadership, embedded part-time, with real ownership of strategy and execution.
Scaling brands face a false choice: hire a full-time CMO too early, or outsource to agencies that execute without strategic context.
$200K+ a year plus equity, months of recruitment, and an unproven fit at exactly the moment the business cannot afford one.
Account managers passing briefs to junior operators. Output instead of outcomes, and no one owning the commercial result.
A senior marketing executive inside your business — setting priorities, directing your team and agencies, and owning the plan. At a fraction of the fixed cost.
Three agencies, a freelancer and a content calendar are not a strategy. What is missing is the person who decides what the brand says no to. That is the seat we take — for a quarter, for a year, or until your team can hold it.
La actividad no es dirección. Brava toma la decisión que hoy nadie está tomando.
One seat, four depths. Most brands start with advisory and move up once the direction is set.
Direction without the operating load.
Senior leadership embedded in your business.
No team yet? We become one.
Sharp scope. Clean handoff. Built for momentum.
What changes when Brava is in the room, in their words.
“Brava brought structure — KPIs, plans, accountability.”
“Part of my leadership team, without the full-time cost.”
“An invaluable resource for the companies she has advised.”
Juliana Fonnegra — MBA, Babson College. Mentor, Endeavor Network.
“Most brands don't fail because the product lacks soul. They fail because the distance between creative ambition and commercial reality is handed to junior execution.”
Eighteen years inside the brands you grew up with — Nestlé, Diageo, Sanofi, Alpina, New Balance — leading strategy, brand, innovation and commercial growth across LATAM and international markets.
Always the same gap: plenty of activity, and nobody owning the decision. Brava is the role I wanted to hire and couldn't find — direction first, execution once the direction is clear. Brava es ese asiento.
Mentor in the Endeavor network, and a speaker and workshop facilitator on marketing strategy, positioning and growth for founder-led companies.
No generic sales pitch. We review where your brand is, what is in the way, and whether an embedded fractional model fits your next twelve months. Whether or not we work together.