Brava
Strategic Direction & Outsourced Marketing
Est. 2025

Strategic direction & marketingfor founder-led brands—without the full-time cost.

A boutique strategic firm for scaling consumer and lifestyle businesses. Strategic advisory, fractional marketing leadership and outsourced teams.

Book a 30-min Discovery Call→ Explore Services
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18+
Years in Marketing Leadership
$50M+
Budgets Managed
LATAM
Regional Expertise
Systems
Built to Scale
02 —The Problem

The three problems we see most often.

01

Agencies executing without direction.

You're paying for output, not outcomes. Nobody owns the strategy. The result is expensive activity that never compounds.

02

A full-time CMO is the wrong commitment.

$200K+ a year. Too expensive, too rigid, too soon. You need that caliber of thinking — at the stage you're actually in.

03

Marketing has stopped feeling connected to growth.

You're spending — but you can't tell what's actually moving the business. Activity, not a lever.

Marketing should grow the business — not just keep it busy.
Brava
03 —What Brava Means

Brava is a statement: to move with conviction, to pick priorities, to be bold.

We built this firm for the moment when tactical marketing isn't enough — but a full-time CMO is premature or expensive.

We give scaling brands what they actually need at this stage: senior strategic leadership, embedded part-time, with real ownership of strategy and execution.

04 —Services

Four ways to work with us.

From quarterly strategic advisory to a fully outsourced marketing team. Pick the depth of partnership your business needs today.

— Ongoing Partnership
Quarterly Advisory

Strategic Advisory

The marketing thesis behind your growth. Direction without the operating load.

  • Quarterly strategy sessions
  • Positioning & messaging
  • Category & competitive strategy
  • Marketing audits & diagnostics
  • 90-day roadmap & KPIs
Ongoing Retainer

Fractional CMO

Senior marketing leadership embedded in your business — without the full-time salary.

  • Marketing strategy & roadmap
  • Team leadership & coaching
  • Agency & vendor oversight
  • KPI dashboards & reviews
  • Budget & calendar ownership
Outsourced & Managed

Outsourced Marketing Team

No team yet? We become one. Strategy, execution and a managed team — under one roof.

  • Everything in Fractional CMO, plus:
  • Content & social media
  • Email & automation
  • Paid media management
  • Design & creative production
— Project-Based
One-Time Engagement

Specific Projects

Defined engagements with sharp scope and a clear handoff. Built for momentum.

  • Brand repositioning
  • Launch & go-to-market
  • Distribution playbooks
  • Category entries
  • Marketing audits
When to use it

For specific strategic moments — a launch, a market entry, a repositioning — when you need senior judgment for a defined window, with a clean handoff at the end.

04 —Proof

What founders say.

Brava brought structure to our business — KPIs, clear plans, a calendar, accountability. Everything we needed to actually measure and grow.
Founder Qirat Jewels
I needed an experienced partner truly embedded in my business — part of my leadership team without the cost of a full-time hire.
CEO Brookezia
Juliana, through Brava, has been an invaluable resource for the Endeavor companies she's advised — guiding them through their growth path and helping build their marketing plans.
Endeavor Mentor Network
05 —Founder

Juliana Fonnegra.

Senior marketing executive with 18+ years scaling consumer brands inside Sanofi, Nestlé, Diageo, Alpina and New Balance — across strategy, brand, innovation and commercial growth.

MBA · Babson College ◆ Sanofi · Nestlé · Diageo · Alpina · New Balance ◆ LATAM · International
06 —A Conversation

Let's have a conversation.

A thirty-minute introduction to understand where your brand is, where it's going, and whether BRAVA is the right partner for the next chapter.

Book a Strategy Call→