Strategic Advisory
The marketing thesis behind your growth. Direction without the operating load.
- Quarterly strategy sessions
- Positioning & messaging
- Category & competitive strategy
- Marketing audits & diagnostics
- 90-day roadmap & KPIs
Brava
Strategic Direction & Outsourced Marketing
Est. 2025
Focus. Direction. Structure.Without the full-time cost.
A boutique strategic firm for scaling consumer and lifestyle businesses. Strategic advisory, fractional marketing leadership and outsourced teams — embedded part-time, with senior judgment.
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02 —The Problem
Marketing without leadership is just expensive activity.
01
Marketing rests on you.
There's no senior owner. Strategy keeps getting pushed to "next quarter" while you fight fires and run the business.
02
Your agencies produce. Nobody directs.
Content, social, paid media — all happening. None of it tied to a clear strategy or a real business outcome.
03
A full-time CMO is too much. A junior hire isn't enough.
You need senior judgment — sized to the stage you're actually in. Not a $200K+ commitment, not someone learning on your dime.
04
Your team has no senior cover.
Coordinators, designers, agencies — all executing. Nobody mentors them, prioritizes their work, or ties it back to growth.
05
You're about to make a big strategic bet.
A launch, a new market, a repositioning. Real money in play and a window that won't repeat. Too much at stake to leave to tactics.
06
Marketing has stopped feeling connected to growth.
You're spending — but you can't tell what's actually working. Marketing feels like activity, not a real lever for the business.
Marketing should grow the business — not just keep it busy.
Brava
03 —The Firm
Strategy and marketing — built to grow your business.
Brava is a statement: to move with conviction. We built this firm for the moment when tactical marketing isn't enough — but a full-time CMO is premature, expensive, or simply the wrong shape.
We give scaling brands what they actually need at this stage: senior strategic leadership, embedded part-time, with real ownership of strategy and execution. Less agency. Less noise. The judgment of an operator who has done this before.
04 —Services
Four ways to work with us.
From quarterly strategic advisory to a fully outsourced marketing team. Pick the depth of partnership your business needs today.
— Ongoing Partnership
Fractional CMO
Senior marketing leadership embedded in your business — without the full-time salary.
- Marketing strategy & roadmap
- Team leadership & coaching
- Agency & vendor oversight
- KPI dashboards & reviews
- Budget & calendar ownership
Outsourced Marketing Team
No team yet? We become one. Strategy, execution and a managed team — under one roof.
- Everything in Fractional CMO, plus:
- Content & social media
- Email & automation
- Paid media management
- Design & creative production
— Project-Based
Specific Projects
Defined engagements with sharp scope and a clear handoff. Built for momentum.
- Brand repositioning
- Launch & go-to-market
- Distribution playbooks
- Category entries
- Marketing audits
When to use it
For specific strategic moments — a launch, a market entry, a repositioning — when you need senior judgment for a defined window, with a clean handoff at the end.
Tools
Strategic tools you can implement right now.
Self-service playbooks and frameworks distilled from 18+ years of marketing leadership inside multinational brands. Built for founders and small teams who want senior thinking without the engagement.
The Strategic Marketing Playbook
A step-by-step framework to audit your marketing, sharpen your positioning, prioritize your channels and build a 90-day execution plan.
$67 USD
AI Marketing Modules
Plug-and-play AI systems for small teams: content pipelines, reporting dashboards, email automation and more — no technical skills needed.
$97 USD
The Fractional CMO Toolkit
Everything you need to launch or scale your own fractional CMO practice. Templates, pricing frameworks and client management systems.
$147 USD
05 —Founder
Juliana Fonnegra.
A senior marketing executive with regional and international experience scaling consumer brands across pharmaceuticals, food, beverage, dairy and lifestyle categories.
She has led marketing inside Sanofi, Nestlé, Diageo, Alpina and New Balance — across strategy, brand, innovation and commercial growth — and now brings that depth to a smaller, more deliberate set of clients.
BRAVA is the firm built around that thesis: senior strategic leadership, embedded with intention, in the brands that deserve it.
MBA · Babson College
◆
Sanofi · Nestlé · Diageo · Alpina · New Balance
◆
LATAM · International
06 —Proof
What founders say.
Brava brought structure to our business — KPIs, clear plans, a calendar, accountability. Everything we needed to actually measure and grow.
Founder
Qirat Jewels
I needed an experienced partner truly embedded in my business — part of my leadership team without the cost of a full-time hire.
CEO
Brookezia
Juliana, through Brava, has been an invaluable resource for the Endeavor companies she's advised — guiding them through their growth path and helping build their marketing plans.
Endeavor
Mentor Network
07 —A Conversation
Let's have a conversation.
A thirty-minute introduction to understand where your brand is, where it's going, and whether BRAVA is the right partner for the next chapter.
Book a Strategy Call→